Think Different.
Make Different.
The Guild of Real Estate Entrepreneurs and Professionals, Inc. (GREENPRO) is a non-stock, non-profit association of professionals and practitioners recognized for their expertise in the Philippine property industry.
This website has been created to provide GREENPRO members with full access. Guests and non-members are welcome to explore select sections of the site.
Our Vision
GREENPRO is envisioned as ‘the association of professionals and practitioners in the Philippine property industry, collectively representing a full spectrum of backgrounds and expertise, from project conceptualization to property management.’
Its members represent the residential, commercial, industrial, leisure, and hospitality sectors in various areas, including property development, investment, finance, construction, architecture, interior design, marketing, agency, sales, management, operations, property management, consultancy, advocacy, academia, and governance.”
Our Objectives
GREENPRO aims to foster its members’ professional growth and service to their companies and communities. The association promotes global best practices and addresses issues and advocacies impacting the local property industry in a dynamic, collaborative setting.
History of GREENPRO
On September 12, 2015, the idea of creating GREENPRO was conceived during a planning session held by its Founding Trustees — Professor Enrique Soriano III, Arnulfo Canaria, Maria Simeona Pronove, Felix Francisco Zaldarriaga, Maria Katrina Yatco, Gabriel Dominguez, and Claro Cordero, Jr. — at The Mills Country Club, Carmeltown, Canlubang, Laguna.
Initially organized as an informal group in 1975, GREENPRO was officially registered with the Securities and Exchange Commission on March 16, 2016. It has since evolved into a selective organization of real estate entrepreneurs, professionals, and senior managers representing diverse property sectors and a broad spectrum of expertise.
Founding Trustees and Incorporators
Arnulfo Canaria
Executive Director
Philippine Ecozones Association
Claro Cordero
(Incorporator)
Director – Research, Consulting & Advisory Service
Cushman & Wakefield Philippines
Dennis Decena
Chairman
Enterprise Capital Bank
Gabriel Dominguez
(Incorporator)
President
Green Circle Realty Sales, Inc.
Aurora Narciso
(Incorporator)
Vice-President
Morena Realty
Maria Simeona Pronove
(Incorporator)
President & CEO
Pronove Tai and Associates Philippines, Inc.
Enrique Soriano
Chief Executive Officer
Asia America International Group of Companies
Katrina Yatco
(Incorporator)
…
…
Francisco Zaldarriaga
Vice-President for Operations
Carmelray Industrial Corporation
Member Testimonials
Joining GREENPRO has been a transformative experience. The association not only connects me with industry leaders but also provides invaluable opportunities for professional development. Through its dynamic events, advocacy efforts, and access to global best practices, I’ve gained insights that have elevated my expertise and positively impacted my career. The supportive community of like-minded professionals makes GREENPRO an exceptional platform for growth and collaboration in the property industry.
Joining GREENPRO has turned out to be a gem — a milestone in my personal and professional development. It has opened new doors that enabled me to have a first-hand view of and timely information on the unique and exciting strides and developments in the real property industry. The Guild has become an important tool to gain a better understanding and appreciation of the real property sector. The constant interaction with industry practitioners, movers, and shakers widened and sharpened my perspective and provided unique insights into the impactful role the industry plays in nation-building. As an added bonus, this exclusive organization also proved to be a fertile ground for developing lifetime friendships, one that continues to be strengthened and woven by a common thread that is GREENPRO.
Atty. Raoul C. Creencia
Member for Legal Consultancy
Managing Partner, The Firm of Creencia, Carillo & Velasco
Being a member of GREENPRO enriches one’s knowledge about the real estate industry. Whether a property developer, investor, intermediary, or owner, a member learns from other members and third parties, all subject matter experts, talking at GREENPRO meetings, about workspace trends, rental prices, airport construction, ecozones, safety tips, taxes and many more. The business of real estate impacts life-work balance, environmental concerns and economic development , affecting each one of us, and the country as a whole.
Atty. Teresita Herbosa
Member for Regulatory Governance
Former Chair, Securities and Exchange Commission
Upcoming Activities
14 January 2025 – Organization Meeting of the Board of Trustees for 2025-2026.
29 January 2025 – Next General Membership Meeting. Details of the venue will be shared in due course.
Have Any Questions?
For any inquiries or assistance, please feel free to reach out to us through the contact form below or via our listed contact details.